The Internet as a collaborative communication medium

The internet is probably the most collaborative communication medium. Users can interact with the source of the information and also with others readers. This active participation is creating a new role for the user in this medium where they can create content, comments, chat, etc. Creating a network of information that is not only restrict of who write the information at first place.

Many companies are using this to improve the quality of their products of services by knowing better the costumers wishes through the Internet.   The evolution of Web 2.0, with the rise of media interactive, such as blogs, wikis and social networks, influences the consumer’s behaviour. The various tools that users have in hand allow information to reach the ever more quickly to public, playing the audience with so-called conventional media as sites, newspapers and radio and TV. This fact is accompanied by large organizations, seeking alternatives to attract the attention of consumers.

In cyberspace covered by web 2.0 environment where content production is more democratized the dissemination of products, services and brands often happens without the sender of information is solely the company. In this large digital network, any person may be responsible for creating a place, which generates ramifications for many others, extending the echo of information disclosed. Thus, it is essential to a company is aware of the content available involving your brand or your products.
The digital media allow a closer relationship between business and consumers and demonstrate that this connection can happen in a creative way, dynamic and efficient. Consumers want to explore new forms of interaction, whether for entertainment or consumer and market professionals should remain alert to means of contact with its stakeholders in order to get out in front of their
competitors, given the need of consumers / surfers.


March 5, 2010 at 1:29 am Leave a comment

You. Web 2.0

The cover of Time magazine says it all.
Web 2.0 is a reality. The information age is a reality. And nothing in the world is more real than you (you).

If you are real, what you create is real. This is the key consolidated the concept of the new Web 2.0!

Write your news. Put your point of view. Collaborate with others.

Tell the world what you think and someone will pay to have your opinion. Seems joke. But it is not.

Welcome to the new Era!

March 4, 2010 at 3:17 am Leave a comment


Hi all,

Last semester this blog was dedicated to my Enterprise 2.0 unit on QUT. Now I will use this same space to write about web 2.0 to the unit “INN347 WEB 20 APPLICATIONS”. Those next posts will be part of my unit assignment so feel free to comment anything you want. The most you comment the better feedback I will have.

I will leave published the posts from last semester so feel free to visit them too!!!


March 3, 2010 at 3:22 am Leave a comment

Sex 2.0

This goes to show who you are – or want to share with the world their experiences, to more intimate they are. In Just Made Love, users warn that just having sex. No, not a porn site or anything like that – by contrast, is simple and anonymous.

Gradually, with the collaboration, the site will create a map of sex in the world – who had sex in the last hour, day or month. The funny thing is that you can add your own marker with a comment and if you choose “indoor” or “outdoor”:

The site is available in eight languages (the translation is bad, but it is the intention).


October 22, 2009 at 12:17 pm Leave a comment

YouTube reaches a billion hits daily

Y, 000,000,000 uTube. With this title, the creator and CEO of YouTube, Chad Hurley, said in a blog post on the official channel of videos that the site has scored more than one billion hits per day.

In other words: every minute, 700 million people access the site. “This is a great time in our short history, and we owe all this to you,” he wrote.

YouTube was created in 2005 and purchased exactly three years ago by Google. “Three years ago featured turn to team up with Google on our common goal of organizing the world’s information (in our case, video) and make it more easily and quickly accessible to all,” he said.

In the text, Hurley recalls the basic principles with which they are committed from the outset: videos that can be loaded quickly, keep them short so that the User can view a wide variety of content, and open platform for anyone with a camera, a computer and internet, can share his life and his art with the rest of the world.

To celebrate the milestone, the English-language YouTube shows a logo with a caption that says “1 million hits per day.”

October 15, 2009 at 11:54 am Leave a comment

Thoughts about Clay Shirky video

I watched the video from Clay Shirky (How social media can make history) and I found some aspects very interesting. The new characteristic of the user of the media nowadays absolutely changed the way that the media companies see the user. Today the media companies not only want to send information to the user but, most of all, they want to receive feedback from the users.

Clay Shirky uses good examples of the use of Internet in different social events from the election in Nigeria to the earthquake in China. He says that now the media is becoming increasingly social and that every time a new costumer joins this technology a new producer joins this technology. That’s very important in this point because the easy acess of this kind of technology definitely helped this increase of feedback from the customers. Today I can read some information on Internet and easily send my feedback to the author. And there’s one aspect even more important: I can send more information about the subject. The gather of information is a lot more complex nowadays with the use of internet.

Shirks uses the example of the earthquake in China. His source says that the twitter had the information about the earthquake 7 minutes before the US Government. This show that even the high technological and rich US Government can be faster that the power of gathering information everywhere from the social media network.  More than gather information, the use of those new technologies helped the victims of the earthquake because less than 24 hours after the disasters several donation websites were online. A big and quick help.

October 11, 2009 at 8:33 am 1 comment

Twitter gets funding of $ 100 million

Joint social networking and microblogging service, Twitter is one of the fastest growing sites in recent years. Now the company founded by Evan Williams (who also created the new lease of life with the injection of $ 100 million, achieved through a pool of investment funds. The result is nearly double the initial expectations, and assesses the site in about $ 1 billion.

The official announcement came this morning, the blog Twitter. In the post, Ev says he is confident in the future, and thank you publicly to investors partners – companies Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital and Benchmark Capital.

October 10, 2009 at 12:20 pm Leave a comment

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