62 Ways to Use Twitter for Business from WebWorkerDaily
August 26, 2009 at 3:48 am 3 comments
Share Expertise to Build Credibility
- Help others with problems.
- Share tips related to your business and work-life balance.
- Share photos (Twitpic makes it easy) of conferences, travel, products and other interesting finds.
- Provide selected highlights from a conference or event.
- Report industry, company, world and other news that’s related to your business, together with some commentary.
- Link to articles and content posted elsewhere with a summary of why it’s valuable.
- Post original thoughts on your topic, industry and business.
- Ask about other locales so you can make the most of a trip, or meet up with Twitter friends.
- Connect with friends from other social networks. Can you name one person who has only one social network account? (Grandparents on Facebook don’t count.)
- Join industry and topic groups related to your business and career on sites like www.twibes.com and www.wefollow.com.
- Feed your Twitter tweets into other social networks like FriendFeed. (Although consider carefully before integrating your Twitter feed into other profiles, Like Facebook, as a stream of tweets can overwhelm your contacts.)
- Combine your social media approach: when someone asks question in Twitter, respond briefly in Twitter with a link to another site with the detailed response.
- Participate in Twitter chats related to your industry or business on a regular basis. Although you should beware that the stream of tweets from chats can overwhelm contacts that aren’t participating in the chat, so consider using a separate ID for chats.
- Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts.
- Discover trends. You can use Twitter search for this purpose. Mashable also has a list of tools that you can use for tracking trends on Twitter.
- Network to find new clients or land a new job. Just be careful of making your tweets overly promotional, as that’s not appreciated by most twitter users
- Stay in touch with friends and colleagues. You ever know when a friend of colleague might have a lead for you.
- Get referrals.
- Give referrals.
- Ask questions.
- Answer questions.
- Recommend other Twitter users to your network including reasons to follow them — by sharing goodwill you will encourage others to reciprocate.
- Use search feature to find topics, keywords and locations. Use hashtags or usernames to limit results to topics or responses mentioning a person. Dawn has some more tips on advanced Twitter search here.
- Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day. It’s always prime time on Twitter.
- Look for connections related to a job you want.
- Find vendors and contractors.
- If your site’s not working or you’re suffering from another problem, give updates on Twitter so customers know what’s going on.
- Find experts to invite as a guest blogger on your blog or as speaker at your event.
- Seek sponsors for a contest or program.
- Hold a contest using Twitter: it can spread like wildfire. Squarespace’s iPhone contest made the trending topic list.
- Use applications and tools like www.clickablenow.com and www.twittercustomizer.com to enhance your Twitter background and profile.
- Put together a virtual mastermind group.
- Track conversations mentioning your name or your brand.
- Respond to tweets talking about you and your brand.
- Link to your content wisely and sparingly to avoid looking too promotional.
- Do market research and gain knowledge with polls and surveys.
- Share those survey and poll results.
- Publish your Twitter ID on all marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects can learn more about you.
- Share what you’re doing so people learn about the type of work you do. Do this on occasion rather than all day long.
- Avoid hard-sell tactics: focus on relationship building.
- Write honest and valuable recommendations for your contacts on sources like Mr. Tweet.
- Link to your presentations and videos.
- Mention when you’re attending or speaking at an upcoming event.
- Announce the publication of your newsletter’s latest issue, along with a brief description.
- Post discounts, coupons and package deals.
- Announce job openings to find qualified talent.
- Share information that is useful for prospective clients or employers to enhance your reputation.
- Be nice even when you have a difference of opinion.
- Save the “Thanks for following me,” “Thanks for the RT” or similar tweets for direct messages (DM).
- Use Twitter often to improve, tighten and sharpen your writing.
- Remember to laugh and have fun because it inspires you to innovate and be creative in your job.
- Make your goals public to compel you to reach them.
- Start your day strong: some people find Twitter interactions put them in a good mood.
- Read Twitter’s own Twitter 101 Guide and other Twitter articles.
- Use keywords on your profile and a fun fact to earn trust, add personality and enable you to be found.
- Dump the default Twitter avatar and use a photo of yourself or a suitable image.
- Follow experts, companies, competitors and leaders in your industry.
- Limit Twitter automation, because it comes across as phony.
- Think quality not quantity.
- Be authentic, genuine and real. In other words, be yourself.
- Mix up the tweet types to include retweets (RT), @replies, original thoughts, and links to other people’s content (not just your own).
- Don’t get overwhelmed by the number of contacts you have. Organize them into groups using third-party applications like Tweetdeck and Seesmic.
Grow Your Network
Marketing
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2.
Bryan | September 1, 2009 at 10:45 pm
Awesome, I been telling clients about these same things for sometime
3.
melinya | October 22, 2009 at 12:35 pm
Hey! Do you guy can you give me a hand with this. I manage a hotel and I was thinking about put my business on Twitter but I’m quite bad with this kind of thing. Maybe can be a good subject for your practice?